Grasp design-driven consumption to break through sales bottlenecks

Nielsen furniture survey shows that 73% of consumers believe that “the appearance of tableware affects the mood of dining”. Today's consumers, especially the younger generation, are no longer satisfied with the practicality of ceramic tableware, they also expect tableware to become part of the home décor, showing unique taste. Therefore, the “Design-driven Consumption” came into being. It refers to the appearance of products or services attractive as the core driving force to promote consumer decision-making and market growth of the economic phenomenon. So, what aspects should the importers consider to seize this opportunity?

1. Matching the aesthetic preferences of the target market

Importers and wholesalers need to study the cultural characteristics of the target market, home decoration style, and current trends. For example, the European and American markets prefer large-sized dinner plates and low-saturated macaron colors; the Southeast Asian market prefers highly saturated color collision design, with gold strokes outlining traditional religious totems, echoing the tropical flavor and cultural beliefs; the Middle East market focuses on luxury expression, with the combination of Islamic vine motifs and gold-plated craftsmanship, together with hot-stamped gift boxes, which are suitable for holiday gift-giving and high-end consumption scenarios.

2. Create a themed series of products

Around a specific theme, such as holiday themes, seasonal themes, regional cultural themes, etc., choose the relevant ceramic tableware products. For example, the launch of Christmas-themed tableware series, Christmas season red and green color plate + pine cone-shaped dipping saucer, or with Santa Claus, snowflakes and other patterns of dinner plates, bowls, cups supporting the sale, to create a strong festive atmosphere, to attract consumers to pay for the holiday meal.

3. Provide customers with scene solution sets

In addition to common dinner plates, bowls and saucers, importers should also consider launching diversified tableware categories, such as salad bowls, dessert plates, mugs, teapots, etc., to meet consumers' needs for use in different scenarios. At the same time, matching tableware sets can also be launched, such as breakfast sets (coffee cups + cereal bowls + dinner plates, uniform color scheme), to facilitate consumers to buy and match the use.

Therefore, grasp the trend of Design-driven Consumption, accurate selection of products, is an important way to achieve business growth and market expansion.