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Pulished on Dec. 16, 2024
Garbo international as a rich export experience company, we really know the importance of market expansion for the development of the company.
In today's increasingly globalized world, it is an important strategic move for Garbo to go out of China and explore international markets,
especially the huge potential market in North Africa. In 2024, our boss led part of the company's sales team from China to Tunisia,
Algeria and Morocco to visit customers in depth, understand the market, and investigate the latest trends in the home furnishing industry.
This business trip is not only to expand market share, but also to find more business opportunities in the ever-changing international market and further improve our product and service system. The following are the main experiences of my team and I in research and customer visits in Tunisia, Algeria and Morocco.
As one of the countries with relatively stable economies in North Africa, Tunisia has gradually recovered market demand in recent years,
especially in the field of household products. The first stop of our team was Tunisia. During the meeting with local dealers, retailers and distributors,
I deeply felt the eager demand for high-quality household products in the Tunisian market.
In addition to the practicality of the products, Tunisian consumers also pay special attention to the design and cultural value of the products when choosing household products.
In particular, the younger generation of consumers are no longer satisfied with basic household products needs,
but are more pursuing personalized and modern household products .
At the same time, the combination of Tunisian traditional home decoration style and modern minimalist style has also become the mainstream trend of the market.
When we communicated with customers, we learned that the household products in the Tunisian market are mainly mid-to-high-end products,
and imported goods occupy a certain share of the market. Many customers have shown great interest in household products with environmental protection concepts,
unique designs and diverse functions. The household products design concepts and product quality accumulated by Garbo International over the years have been highly recognized by local dealers, especially in the demand for tableware, bedding and home decorations, which has great potential.
Through in-depth exchanges with local customers, we decided to introduce more household products that focus on environmentally friendly materials and innovative designs into the Tunisian market in our future strategies, and strengthen cooperation with local dealers to further increase market share.
Algeria is one of the largest countries in North Africa, with a large market size, a stable economy and abundant resources. However, compared with Tunisia, the household products market in Algeria is more complex and diversified. By visiting several large and medium-sized retailers and distributors, we found that the demand for household products in the Algerian market is very wide, including both traditional style household products and modern minimalist style household products.
In the meeting with the customer, I found that Algerian consumers pay more attention to the cost performance of the products when choosing home furnishings,
especially the market demand for mid- and low-end household products is large. However, with the gradual development of the economy, more and more consumers have begun to pay attention to the quality and aesthetics of home life, especially in large cities such as Algiers, the demand for modern household products styles is rising.
The household products market in Algeria is dominated by imported goods, and there are relatively few household products produced locally, which also provides an opportunity for Garbo International to enter the market. However, the fierce competition in the market and the influence of local brands also make us need to be more cautious when entering.
Our team proposed that by creating a series of product lines that meet the needs of Algerian consumers,
combined with the high cost performance advantages of our products,
we can quickly open up the market.
In addition, Algeria's distribution network is relatively closed, and online sales channels are not yet mature.
Traditional distributors and retailers still dominate the market, so establishing close cooperation with local distributors and establishing reliable sales channels will be the key to our future development of the Algerian market.
Morocco is one of the countries with the most cultural heritage in North Africa, and its household products market has distinct regional characteristics. In the market research in Morocco, I deeply felt that the household products market in Morocco is not only a functional consumer market, but also a market that focuses on artistic and cultural expression.
When choosing household products, Moroccan consumers often pay more attention to the aesthetic value and cultural connotation of the products.
Local traditional handicrafts such as carpets, ceramics, and iron art have high market demand, and the design of modern household products often needs to integrate Morocco's traditional cultural elements. In the talks with local distributors, we learned that the Moroccan market has very high aesthetic requirements for household products,
especially in the fields of home decorations, furniture and lighting equipment.
Consumers are more inclined to choose products that can reflect Moroccan traditional culture or integrate modern design.
During the research process, our team discovered a very potential market segment-household products that integrate modern and traditional culture.
Garbo International has been committed to the innovative design and quality assurance of household products.
We believe that combining Moroccan traditional culture with modern design concepts will be an important market breakthrough.
To this end, we plan to launch a series of household products that combine Moroccan traditional handicrafts in the future to meet the local market's dual needs for artistry and functionality.
The Moroccan household products market also faces problems such as relatively closed distribution channels and slow development of online sales.
Similar to Algeria, most household products in Morocco are still sold through traditional retail channels. Therefore, Garbo International needs to increase its support for local distributors in Morocco and create a differentiated competitive advantage by enhancing the uniqueness and cultural value of products.
This trip to North Africa not only gave us a deeper understanding of the household products markets in Tunisia, Algeria and Morocco,
but also made us more clear about the future market expansion direction. In these three countries, although the market demands are different, the overall trend tends to diversify, modernize and require higher design and quality for household products.
As important economies in North Africa, Tunisia, Algeria and Morocco have huge market potential, but they also face certain challenges.
We need to develop differentiated market strategies based on the cultural characteristics,
consumption habits and economic development of different countries to meet the diverse needs of local consumers for household products.
In the future, Garbo International will continue to uphold the concept of "quality first, innovative design",
work hard in the North African market, and promote the international development of the brand.
Through close cooperation with local distributors, we believe that Garbo International can occupy a place in this market full of opportunities and bring high-quality,
design-conscious household products to more consumers.
We are still on the business trip, you can contact us if you want to meet our boss and sales team.Nice to meet you!Waiting for your contact.
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